Brand Character
Responsible for the development of a distinctive and recognisable visual language based on the brand values: surprising, up-to-date, compassionate and quirky. Since Wehkamp has no physical stores, the imagery is a very important asset as part of the brand identity. Over the years, along with strategy changes and along with trends, the language has evolved, but remained one of the most memorable brand assets.

Tests among target audiences and focus groups have always shown very positive results on the visual language. It is found attractive, recognisable, memorable, warm and positive.
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