New brand guide
To create a consistent brand experience over all touch points and to integrate the renewed brand strategy into Wehkamp's brand character a new brand guide was needed. Together with a Copy Director I developed an online brand guide, which could be shared and adjusted easily whenever necessary. It provides clear and inspirational guidelines for all those working on the look & feel and tone of voice for Wehkamp, internal and external.
In addition to the brand guide, this style guide provides all creatives working on the brand character Wehkamp, clear and inspirational guidelines to create a consistent brand experience on all touch points. 
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