Wehkamp 'The best in you, bring it on'
Award winning:
Cannes entertainment Lions for music
Berlin awardees for best hair & make-up
Concept: Mark Muller, Kika Douglas, Sam Souen and Hilda Hiemstra
In 2019 Wehkamp launches a renewed brand strategy. With this, Wehkamp celebrates all women in every phase of her life. Wehkamp wants to stand besides women and turn from a functional to an emotional brand.
The commercial is the kick-off of a long-term integrated campaign. In addition to cinema and online video, bus shelters, spectaculars and door-to-door magazines will be used for the kick-off. Throughout the year the campaign will be translated into always-on digital, content and activations, seasonal campaigns and the introduction of new categories.
All of this is taking place in close co-creation between Wehkamp, creative agency Achtung McGarryBowen.
Seasonal Campaign
representing women in every fase of their life
Wehkamp 'So home'
Award winning:
Advertiser and creator award
Wehkamp.nl, received two SAN Accent Awards for its advertising campaign: the advertiser award and the creator award.
The online department store received the awards for its 'So home. First wehkamp.nl' campaign, which included a TV and radio commercial, a home magazine, a 'musical chairs' on Facebook and the cooperation with the RTL Woonmagazine TV program.
The online department store received the awards for its 'So home. First wehkamp.nl' campaign, which included a TV and radio commercial, a home magazine, a 'musical chairs' on Facebook and the cooperation with the RTL Woonmagazine TV program.
Wehkamp.nl was the only party to produce the entire campaign itself.
Concept Creation & Art by me
Instead of focusing on the functional benefits of online shopping, wehkamp.nl opts for an emotional and topical charge of the brand. The theme line "So home" stands for convenience and speed on the one hand, but above all for the feeling of "your own home". Because that is ultimately the end value consumers are looking for.
Instead of focusing on the functional benefits of online shopping, wehkamp.nl opts for an emotional and topical charge of the brand. The theme line "So home" stands for convenience and speed on the one hand, but above all for the feeling of "your own home". Because that is ultimately the end value consumers are looking for.
